To celebrate, they're giving away 5 trips to New York City and 12 digital cameras. All you have to do to be entered is register for a free account on the new site.
The virtual painter works similarly to the filters in photoshop. Uploading and editing was really quick; it took me less than two minutes to go from this:
To this:
You can also cut out someone/something from one photo and add it to another using the dynamic photo option. Here's me as a mermaid hanging out with, well, me as a mermaid:
They also have it set up where you can make your gallery visible to others, so it can be a quick way to share pictures.
Since I have photoshop I probably won't use the site much, but it was pretty simple to figure out and would be really great with a few more features. I'll be keeping an eye out to see if they add more because again, everything was super fast and very easy to use!